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Decide On Your Offers: While you probably have generic marketing with ppc campaigns running year-round to keep leads being released, now's a great time to obtain specific. And, this is just what we mean by decide on your offers. Put your very best products and services forward. Bundle them, discount them, or make use of them as enticement offers – however you make use of them, NOW is the time to get what your offers will probably be in order. This is important because . . . Choose Effective Keywords: As you know already, to be able to promote specific products and services with pay per click marketing, you need to choose specific keywords. Now's almost no time to be general. Again, your year-round campaigns may be geared to maintain traffic and leads flowing into your site. But, because so many retailers make bulk of their sales throughout the holiday season, now you want sales – not leads that you could convert later (although that's nice too). So you need to know the pain you are going to be offering in order to find the most effective keywords of these offers. Decide on a Budget: Ahhh, the “B” word – it's something every online marketer has being cognizant of. In order to use your financial budget most effectively – no matter how large or small it might be – choose your products or services offerings, thus, keyword phrases well. Run Split Tests: Piggybacking for the last point, maybe you might even want to start running some small, split-test campaigns now to determine what PPC offers are reducing. That way, when consumers turn their focus on online shopping, you will end up well prepared to perform your most cost-effective, high ROI return campaigns. Study Results: Pay per click marketing is most beneficial when you test, test, ensure that you study, study, study the results of those tests. In order to become even more prepared pick up, decide so what now info you wish to glean using this year's PPC campaigns. Good luck with your ppc marketing efforts – and, to never rush the growing season, but . . . happy holidays!